Paulo Coelho, author of The Witch of Portobello, is doing a pretty cool promotion on MySpace. Users of the site can submit videos based on his book in order to create a “mash-up” that will become a feature-length movie entitled The Experimental Witch.
It’s neat publicity for the book, as well as a chance for aspiring filmmakers and musicians to get some attention. Winners will be featured on the MySpace home page as well as in banner ads.
Read more about it at Paulo’s website.