What is the best way to blog? Be yourself.
Marrus, an artist and acquaintance of mine, maintains a blog at LiveJournal. A friend of hers, Jeff Simmons, recently wrote about her in his own blog, Can Someone Please Explain?. In his post, Jeff credits Marrus’ achievements in integrated marketing.
One of the reasons that Marrus’ blog is such a delight to read is because it seamlessly blends the lines between her artistic profession and her life outside of work. Some days you’ll read about her pet chicken and other days you’ll hear about her fight to sell prints of her artwork in New Orleans’ French Quarter.
The strongest reason, however, that Marrus has so many cyberfans reading her blog is that it is sincere. She keeps an online journal because she wants to — not, I believe, with any marketing slant in mind.
So if you want to check out a good example of an artist’s blog, whether for inspiration or pure enjoyment, jump over to Marrus’ journal.
3 comments ↓
Hi Five by Five:
I followed your comment on my post back to here. Thanks. I actually had lunch with Marrus yesterday, and we were talking about the whole branding thing. You are exactly right about her sincerity. The reason she is such a perfect integrated marketer is because she’s not marketing, she’s living. I’m not saying she doesn’t embrace the need to sell in order to live. I just believe she would never compromise her integrity to make a sale. And that’s what I meant when I asked “Can someone please explain to me why every company and every brand isn’t striving to be more like Marrus?” Her sincerity and her integrity are two of the things I love most about her.
Hey Jeffrey,
Thanks for stopping by! Are you in NOLA? I didn’t realize you were local.
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