David Unowsky has written a great article with tips for getting your books into bookstores and for scheduling promotional events, too. He knows his stuff. He owned an independent bookstore for over 30 years, has worked in publishing, and currently works as the Events Manager at Magers & Quinn Booksellers.
Unowsky says you need to make sure that three important areas are covered in order to entice bookstores to work with you:
1. Quality Of the Book - In addition to just writing a good book, pay attention to presentation, copyediting, etc.
2. Appropriate Pricing - Don’t put an astronomical price on your book that will make no one want to buy it. Also remember that bookstores need to purchase the books at a 45-47% discount off of the retail price.
3. Marketing and Publicity - The bookstores want to know that if they stock your book, they have help trying to sell it. One of Unknowsky’s suggestions: “Take advantage of every relevant on-line resource to post information about your book.”
He also gives some tips for successfully navigating your promotional events in the bookstores. You can read more at the Minn Post website.
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Once your book is printed , selling it is sooo important, the folks at Brio’s commercial printing blog have a post with another list of good pointers to get your book into Barnes & Noble Bookstore
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