It’s really important to monitor your online reputation. One easy tool to accomplish this is Google Alerts. I also subscribe to numerous Google Alerts for various topics I’m interested in, including online publicity in general and the publishing industry.
If you’re like me and you’re also suffering from email overload, you might want to check out Google’s new blog search feeds. They aren’t as comprehensive as Google Alerts — yet, at least — but it’ll help you decrease the size of your inbox a little. I check my Google Reader frequently throughout the day anyway, so this is doubly great for me.
To find the feeds, just use Google’s Blog Search and scroll all the way to the bottom of the page and look for a link like this:

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